Nebraska farm raised. Lucas decided to join the Air Force after completing high school. He served at Offutt AFB, with one tour to the Middle East. After completion of active duty contract, Lucas moved to Arizona for schooling at ASU. After seeing so many homeless veterans on the streets, Lucas became concerned. Combined with John's ambition & Lucas's desire to help out these homeless veterans Hero Soap Company was created.
John grew up in Illinois in a small town near the Wisconsin border. He moved to Arizona in 2015 and had a dream of creating a company that pays tribute and gives back to Veterans and first responders. John loves to spend time with his wife and son. He is an avid gun enthusiast and loves to play competitive sports.